![]() Only 34 foreign films each year earn distribution rights from the Chinese government any picture beyond that quota that plays in China will earn a relatively meager stipend - a few hundred thousand dollars - and no revenue from ticket sales. It should be said here that the popularity of the franchise in China, and Bay’s success there as a filmmaker, is something of an exception to the current rule. It is a country where an average of 13 new cinemas are built every day. ![]() While ticket sales languished in North America last year, China’s enjoyed a 27% jump. ![]() China’s $3.6 billion box-office market is the world’s second biggest - larger than India’s and the U.K.’s combined - and is expected to surpass the U.S.’s by the end of the decade. A state-broadcast reality show that aired in September chose four Chinese actors (out of a contestant pool of 70,000) to fill smaller roles.Īll things considered, Bay’s shift in attention across the Pacific makes sense. At that point, well-known Chinese actress Li Bingbing had already signed onto the film’s cast pop star Han Geng, whom Bay described as “one of the most influential entertainers in China,” would follow suit in July.
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